Get a Thriving Audience Engaged with Your Business

Welcome to 180 University for the Q2 2011 Session

180 University will be enrolling a limited number of new students for our inaugural class.  Before we open the doors, we want to share the full launch details, pricing and course contents with you.

Remember, enrollment in this first session of 180 University is limited. The only way to secure your spot in the course is to sign up for the priority notification list at the 180 Degrees Solutions website (if you haven’t already) and we’ll email you first when it opens.

Get 8 CE credits from CAAMP for enrolling in 180 University

CAAMP has graciously given session one of 180 University the highest amount of CE credits they give for any professional course.

What 180 University Will Do For You

180 University is a complete course on building thriving and engaging audiences. This means not only your potential mortgage customers, but referral sources such as Realtors, Builders, Financial Planners, Divorce Attorneys, and best of all business owners.

The course will teach you how to attract more customers, building your database automatically and make more sales from your loyal referral partners.

Course Guarantee

180 University and the tools you will learn are so effective that I guarantee you will receive a minimum of 10 times return on your investment DURING the course, and up to a 100 times return on investment in the 12 months following the course as you fully implement all the strategies you will learn.

Who 180 University is For

180 University is for serious entrepreneurs who understand and have accepted that they need to change their game in order to reach the next level in their development.

People who have accepted that the key to driving sales and building communities is to learn from those who have done it, and those who are willing to invest the time and energy into building a consistent, thriving flow of new business (instead of throwing money into one-time low converting marketing tactics), this course is for you.

This isn’t just meant for people who want to be superstar top 1% of the business. 180 University will work for any type of originator if you apply what we teach you. It is for people who want to make the jump to the next step in their development.  Check out the four phases of growth on our website and click through the large icons along the top, the phases are Self, Entrepreneur, Leader, and then Legacy.  No matter what phase you are in 180 University will help you jump to the next one.

What You’ll Get in the Course

You’ll learn how to leverage our unique “Thriving Audience Framework” to create a steady stream of exposure. The framework will build your foundation of knowledge throughout 8 modules and many lessons in the course.

Each lesson is delivered by me Greg Williamson, your host and creator of every tool you will learn.  I should emphasize that these tools are not “theories” these tools are all PROVEN, and TESTED not just by me, but people in our community already.

In addition, 180 University gets you 8 CE credits!

Special Launch Details

Unfortunately, only a limited number of seats are available for this class.  I’d love to open up more, but limiting the seats allows us to spend more time answering questions and supporting the implementation of the strategies with each student and to make sure the course is ready for “prime time” before opening it up to a much wider audience.

Read on for full details.

The Real Reason Your Business Isn’t Getting Enough Traffic

Here’s the problem with typical advice available today. Most training “experts” for our business, in fact all of the ones I can think of, have either never been in the mortgage business, or if they were never reached a level of success. I believe strongly in this thought:

The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Love this

I think to be a great teacher who inspires people I have to have “walked a mile in their shoes.” Let me assure you I have walked many miles in this business, and have been blessed with significant success.  My legacy project is to leave this business better then I found it.  I can only think of one way to do that, operating from a position of abundance, I share everything I know with those who are ready to implement it.

If you’ve tried advice from mediocre teachers and haven’t become the success you’re aiming for, you know that the generic recycled “top 10 list” advice just doesn’t work.  I think you would agree with me that you need much more than the latest social media tactics, re-hashed marketing letters, and the same approach to Referral sources that has been taught for years. I think you would also agree all the generic sales and marketing information in the world won’t help you achieve what you’re hoping to, otherwise you would already be there.   Knowing and implementing only what you know now, or with any of the marketing information available to us today won’t do a damn thing to actually grow and engage your audience.  I think your audience is tired of the same old same old message.  It is time to be different.

If you subscribe to typical strategies, you’ll end up with typical results, and typical means stagnation that sadly often ends in decline.

That’s why I built 180 University.

180 university is for people who are ready to move beyond the typical advice.

180 university is based on a comprehensive framework for building thriving audiences. This course will not only deliver near-term results for you, but also build a robust foundation that will lead to a lifetime of success in building a popular and attractive business that people want to come work for, do business with, and partner with.

The Thriving Audience Framework

The Thriving Audience Framework will be your guide throughout the course. The framework is built on over 15 years of marketing study and real world practice in the mortgage business and hundreds of hours of actual practice and implementation with referral sources and mortgage customers alike.

The basis of the framework are the three pillars of building a great mortgage business:

foundation, content and promotion. Each pillar then contains several key

components, each of which is revealed in detailed lessons throughout the course.

Here’s the framework at a high level:

Much More than Education

180 University is much more than just an education. We also focus on action and interaction. Taking action is the only way you’ll get any benefit from the course.  We try to make that easy with next action steps and time to implement before the next course is delivered.  Essentially in this first session I am experimenting.  Instead of just opening up the course and putting all the modules up for you to pick and choose which ones to view and work with we are going to bring them in one at a time approximately every week.  The thinking is that if we put them all up then our experience shows that people tend to get overwhelmed watching a few or all of the lessons and then tend to over think which ones to get implemented.

I know nothing happens until I implement my ideas, so we are going to do as much as possible including regular reminders and offers for support in between sessions.

A key component of the Thriving Audience Framework is also building new relationships, re-kindling old relationships that are not serving you as well as they once did, and all using a new fresh presentation style, that we will teach you.

The course is structured to make sure you get plenty of interaction with your fellow students. We know that some of your interactions will turn into massively mutually beneficial relationships.  How do we know that? It is happening already inside our community.  This course will be delivered such that each module will have an open dialogue area where all the questions and of course my answers are viewable by everyone.  Therefore you will get the added benefit of learning other peoples questions, or concerns as they implement.

In addition to the solid modules in the course, you’ll also get:

These bonuses:

• Exclusive member-only forums
• Action-focused “homework” for many of the lessons
• A critique framework for taking your own business’ pulse
• A launch checklist to make sure your next sales presentation (or re-connect meeting) goes off with a bang
• Instructor access: each lesson in the course is interactive, and you can ask questions on any related topic

1. Full rundown of my Third Generation Selling Style and how to implement it with ease to have a new and fresh conversation with your Realtor partners or those that you want to be working with. This bonus video series is the real deal, I will run down how to get meetings with the best realtors in your marketplace, how to run those meetings to keep them engaged, and how to close them with an impact.
2. I will give you the Planning and Analytics tool that I have used in my business.  Along with a video to show how to complete it and use it everyday.  ALL my special clients following me on “Greg’s Journey” and all my Private Coaching Clients use this tool as well, and put simply it works!  Works to do what? It keeps all the small shifts you committed to front and centre, and what I think is the best part it tracks all the key numbers in my business.  After a few months of spending 5 minutes a day to update my numbers I get to see many insights and trends in my business that helps me course correct my plans if needed, or better yet, lets me know that I am on track or ahead of plan.  Imagine how motivating it is when I see in real time that I am ahead of my plans, and that my objectives and milestones in my plan are getting accomplished.
3. A copy of each of Greg’s monthly Database letters that put simply, they convert! Every month Greg puts out a database letter that is written FRESH and not re-hashed.  You will receive each of those three power letters.

Get 8 CE credits from CAAMP for enrolling in 180 University

Full Lesson Details and Contents

The course is 3 months and is delivered through video complete with all the downloads you need for the materials mentioned in the lesson. The lessons are self-paced, but we’ll also put you on a schedule if you need reminders to keep moving. The First Module of content will be available to you right after registering so you can get started.

Module One: Planning for My Success

• I think we should start you off on the right foot
• Download the super popular “Planning and Analytics tool”
• Watch the video on EXACTLY how to complete it and to start a habit of using it everyday
• At the end of this module, you will have the peace of mind, as well as the excitement of course, of knowing EXACTLY what you will be doing every single month for the balance of the year.  Imagine the comfort you will have when you know your business is planned for the year, and all the numbers you need to reach your volume and money targets are right in front of you EVERY DAY!
• I will also give you screen shots of my Plan for my team, so if you are stuck and you want ideas on what you could be implementing then you will know what the big guys are doing

Module Two: Database, Let’s get this puppy DELIVERING business!

• Discussion over getting business from your database.  If you are newer and don’t have a large database yet, don’t worry this module is still for you.  I will show you how to use other people’s databases with these techniques and get BUSINESS flowing.
• The action letters I use every month, including the ones I have used so far this year so you can pick and choose which one to tweak and implement
• I have a new renewal program I am piloting with my database that I really like.  I think this is really important to implement.  If you agree that fixed rates might be rising, then this program will essentially guarantee you get renewals from your’s or other databases flowing to you.  Let’s face it the banks are eating our lunch when it comes to renewing their clients.  I have an idea that rips the power back to where it should be…with you.
• Annual Review programs.  This little diddy brings in consistent business every single month, just like clockwork.  Super simple but super powerful.

Module Three: Build Your database automatically While You Sleep

• I will show you how to implement maybe my most successful program yet.  ”Adopt My Mortgage” has helped to build my personal database to 10,000 names.
• Let me just say this, sometimes this business can be simply a numbers game.  When you have more people to talk to about you and your service you sell more mortgages

This is where I will show you the awesome Inflation Hedge Mortgage Strategy IN DETAIL complete with the download of the actual tool I use.  I am told by my members that this is the most valuable thing in my arsenal, and now in theirs.

Module Four: Realtor Re-Connect Meetings.

Isn’t it time you changed the conversation with Realtors…Yup!

• I will show you how to properly analyze your local Real Estate Market and let you download the actual tool I use to do it. When your realtors know that you know the market well your credibility goes up exponentially
• Show them that you understand the challenges in their business.  Including once again the actual diagram I use to lay it out for them and set them up for my close
• I will show you how to properly present the Buyer Protection Plan and how when done right, Realtors LOVE it.  I just closed an entire office of 20+ agents who will be now using the Buyer Protection Plan to drive business.
• I am working on a couple of monster programs that I am trying to get exclusive rights to in Canada. If I get them by the time we get rolling in this module I will let you in on it.  Hint…this is really BIG! What if you were one of only a few, or maybe the only one in your marketplace that had these tools that Realtors will be falling over themselves to get?
• Full video series on how to get meetings with the best realtors and how to conduct them.  This is one of the bonuses I talked about above

Module Five: Build your Business with Builders

• Many Mortgage Brokers pass over builders for many stories they tell themselves.  That’s because they don’t use my ideas on how to get not just one or two sales reps in a show home giving you business, rather the entire company!
• I just closed a new builder in my business that does 250 new home a year.  I created a program where the sales reps have no choice but to use me AND my chosen Realtor partner.  How much do you think my Realtors love me when I include them in these deals and win business for them? Yup, they do.  Hint, this is one of the ways I get them to pay for lunch

Module Six: Capitalize on all those Divorces

• Learn how to approach Family Counsellors, mediators, divorce attorneys, and through your on-line efforts to win business from people going through a divorce
• Often you can get more then one deal out of each divorce.
• We have all seen how many mistakes people make when they are not thinking rationally or clearly due to the emotional strain of a divorce, help them BEFORE they make mistakes and you have a loyal referring client
• By the way here is another area where you can send business to your Realtor partners

Module Seven: Financial Planners, yes there is a way to help them to.

• I will show you a sure fire method to get them to build your database for you.  hint: see module three above.  LOL.  Ok, yes you can adopt their clients, but my experience is they don’t hand their clients over very willingly.  I find you have to twist their arm a bit, I’ll teach you how to do that.

Module Eight: The MAC DADDY MODULE!

• How to implement an incredibly lucrative Employee Mortgage and Real Estate Program.  I just landed a company in my town who manages the employee benefits for 600 companies in Alberta using my formula. Yes that is 600 companies with TWO zero’s
• I will lay it all out for you and include you in my branded program if you like (only available to my members).
• I will also show you how you could do this with associations as well.

This program alone is why I feel comfortable telling you that you will get a 100 times return on investment within 12 months of taking this course.  If you implement this idea alone, never mind the awesome Inflation Hedge Strategy and the others there is no reason why you can not add $60,000 or MORE in additional revenue within 12 months.  That is only 20-30 more deals. heck you can probably get that from one company.

By the way, Realtors also LOVE this program and will believe you now when you say “I will drive business to my Realtor Partners this year, will you be one of them” (insert evil laugh like someone would make if they were taking over the world).

What you’ll learn in 180 University is the sum total of everything I’ve learned from working with 1000’s of clients over the years. These are the exact strategies I have used in my business to be a perennial top producing mortgage broker for over 15 years.  This course will change your life if you put in the work. How can I say that? I believe I only have one life, not a “work” life and a “personal” life, I only have ONE LIFE! If my business is transformed into something that serves me, and grows to a level that I am proud of then my LIFE is changed for the better

180 University is as comprehensive as a college-level course, but unlike college courses, what we teach will immediately help you start growing your business.

The Guarantee

The real goal of 180 University is to give you a robust foundation of knowledge that will lead to a lifetime of building successful audiences for your service. This isn’t a quick fix, it’s hopefully a life-changing experience. I also know you need help right now, or you would not have got this far in the message. You need more traffic to make your business succeed.

Here’s my Take on Money-Back Guarantees

I think they are tricks.  I think when I see them the person delivering the content is not confident that it will work so they trick you into coming in and then often put many roadblocks to actually enact the money back guarantee.  I don’t have to do that because I already know this content is good.  This is my OWN material.  I have implemented every single thing here.  Sometimes I wasn’t very successful, which means now that I am showing you I have worked out all the kinks and the bugs.  I know other people I have taught this stuff to, have increased their business, and levelled up their lives.

The key ingredient though is….YOU!

If I show you all of this rock star proven material, then you do not implement like we show you, and then you ask for your money back, is that really fair?

Here’s what I will do to make your risk less if you feel you need it. You can pay your tuition monthly, slight up charge for additional admin and credit card costs, (unless you are paying by lender points) that way if as you go through the course you don’t think it is for you then you can notify us and we will withdraw you from the course and stop collecting your monthly tuition, no questions asked.  Sound good? Cool.

Availability and Tuition

180 University will open to new students for a limited time starting on Tuesday, March 15th at 9:00 am Mountain Time.  Because this is the first time 180 University will be open to the public, enrollment is strictly limited. We want to make sure everything is ready for prime time before we open the doors to a wider audience.

180 University is as comprehensive and useful as those other expensive and well-regarded courses, but this is the first time we’re accepting students in a course like this, step-up be the first in your market.

I think we may eventually be charging much more for this program, but you get a very special one-time price break if you decide to join us in this inaugural class.

For this initial class only, we’re offering a very special tuition of just $540 (for one payment), or 3 payments of $200. In exchange for the low enrolment fee, we’ll be asking for your feedback along the way, and for your patience as a few things are polished up after launch.

What Next?

Enrollment for 180 University opens Tuesday, March 15th at 9:00 am Mountain Time. If you’re on the priority notification list, we’ll remind you when enrolment opens.

Remember, the only way to secure your spot is to join the priority notification list. Join the list now if you haven’t already. We will not be opening 180 University up to the general public this time around. Only to our mailing list, Facebook friends, and twitter followers.

When we go live, you’ll have the option to join immediately, or review once again the fullsales page and program details if you’re not quite sure yet.

Again, keep in mind that this course is for serious online entrepreneurs who want to build a thriving audience and business.

I can’t wait to get started with everyone who joins. Thanks for considering 180 University and I’ll see some of you on the inside!

Greg