Sales today are made from ENGAGING people with your WHY, and then as Seth Godin Says “Sell the Problem”.  Customers will not buy a solution from you to a problem they don’t think that they have.  The sale is made when our prospects (mortgage customers or Realtors) say I NEED you

WHY You, and WHY Now? from Greg Williamson on Vimeo.

Crafting a worthy vision is incredibly elusive, but it is absolutely imperative to get to the next level.  At it’s easiest one could say, “how can you get to the next level if you don’t know WHERE it is, or more importantly what it looks like?”.

Why is getting a vision so important really.  Some would say, “crafting a vision” is so over done.  I would say that if you are not driven, then you won’t live on purpose, and if you don’t live on purpose, then you will not be working a worthy vision, AND here is the kicker, if you are not working to a worthy vision then you are LOST.

Crafting a Vision from Greg Williamson on Vimeo.

Why is change so hard?  People have to go through three steps to successfully implement lasting change.  First, decide to make a change.  Sounds easy enough I know but surprisingly people get this step wrong.  It is not only making the decision to change that is important but really activate your emotion by FEELING what it would be like if the change happened.  Second, the all important challenge phase kicks in where the change becomes hard.  It is hear where most people start to stumble.  Finally the third phase is the choice phase.  Along the way of making lasting change we are forced to make choices everyday and all day.  Put simply when me make choices that takes us further from the goals we want we severely jeopardize the possibility of change happening.  When me make positive choices that we know are bringing us closer to the goal this is where change happens.

Enjoy my short video on this, love to hear your comments

Change is hard from Greg Williamson on Vimeo.

It seems like a simple concept, but it’s not always easy for every entrepreneur to master – getting your sphere of influence to refer to you.  It’s a concept that a recent RISMedia article touches on, highlighting 7 techniques or steps you can use to help cater to your sphere of influence (or at least get them to refer to you more often).

There’s a lot of useful info here and particularly like the end of the article which talks about empowering beliefs surrounding income and money:

-I do deserve an abundance of prosperity.
-It’s okay for me to be grateful for what I have and still want more.
-Money is neutral and can be used for good or evil.
-Money can’t buy me happiness, but I can create a better life for myself and people around me by being prosperous.
-Some people are honest and some are not. It has no relationship to whether or not they have money.

For some of us, we don’t give these empowering thoughts much of second guess, perhaps because they’ve become second-nature. But I think most of us can always do better at focusing on these thoughts and the other steps listed in this article, as a means of strengthening our effectiveness within our own spheres of influence.

How do you cater to your sphere of influence. Let me know.